Why is this program important?
In today’s visual-driven world, the content you showcase can make or break your business. For tourism accommodations, having stunning photos and engaging videos is essential to attract and convert potential guests. No matter how amazing your property is in person, if your online content doesn’t reflect that quality, guests will be hesitant to book. This program will teach you how to create eye-catching, professional content that showcases your business in its best light and helps you stand out online.
 
"Learn how to capture the beauty of your accommodation with stunning content that drives bookings and sets you apart!"
 
Program Introduction
The "Content Creation" program is designed for tourism accommodation business owners who want to elevate their online presence by producing high-quality content. Whether you’re a complete beginner or looking to improve your skills, this course will guide you step-by-step through the essentials of creating compelling visuals for your website, 3rd party platforms and social media. You’ll learn how to capture and create your own photos and videos, collaborate with influencers, and leverage user-generated content (UGC) to maximize your reach. Good content builds trust and excitement, and in this program, you’ll develop the skills to make sure your property shines.
 
Program Content
In this program, you’ll explore key topics that directly impact your business's online visibility. From understanding the basics of photography and videography to learning how to collaborate with influencers and encourage user-generated content, this course will provide you with both the theory and the tools to apply it to your own business. Through hands-on assignments, you’ll be able to immediately implement these techniques to capture your accommodation in its best light, creating content that appeals directly to your target audience.